
What sets this apart from Western skincare
Many Western brightening products rely on harsh acids or single-focus actives that can cause dryness or irritation. Anua’s formula blends multiple skin-loving ingredients—niacinamide, TXA, alpha-arbutin, ceramides, and hyaluronic acid—into one balanced serum. It works to fade discoloration while also reinforcing the skin barrier, delivering brightness without the irritation.
🌟 Bonus Highlight
Dermatologist-Praised: Recently spotlighted as a top niacinamide serum for its redness-reducing and skin-strengthening benefits.
Community Favourite: Over tens of thousands of bottles sold globally, with fans praising its ability to even skin tone and create that coveted glass-skin glow.
Editorial Recognition: Featured in beauty roundups as an affordable, high-performing serum that rivals prestige products.