
What sets this apart from Western skincare
Most Western serums with azelaic acid are often too harsh, overly medicated, or drying—making them unsuitable for sensitive skin. Anua’s formula follows the K-beauty philosophy of balance and multi-functionality: pairing 10% azelaic acid with hydrating hyaluronic acid, soothing botanicals, and barrier-repair ingredients. This ensures redness relief and spot care without irritation, while simultaneously brightening, calming, and hydrating—all in one lightweight, vegan formula.
🌟 Bonus Highlight
Editorial Recognition: Featured in Vogue as a gentle azelaic acid pick that calms irritation and supports even tone.
Dermatologist Recommended: Highlighted in beauty roundups as a top choice for sensitive skin users who want to soothe redness without compromising hydration.
Customer Favourite: Frequently praised for delivering results without irritation, making it a repeat-buy serum worldwide.