
What sets this apart from Western skincare
Unlike many Western serums that rely heavily on harsh acids or high percentages of actives that can disrupt the skin barrier, Beauty of Joseon’s Glow Serum embraces a gentle but effective K-beauty philosophy. By pairing healing propolis with brightening niacinamide, it works on multiple skin concerns at once—calming, hydrating, repairing, and clarifying—without causing dryness or irritation. It’s multi-functional care in one elegant formula.
🌟 Bonus Highlight
One of Beauty of Joseon’s most viral and loved products worldwide, the Glow Serum has been praised across K-beauty communities, TikTok, and skincare forums as a holy grail for oily and acne-prone skin. Known as the “serum that saves troubled skin,” it continues to sell out frequently due to its unique ability to balance breakouts while delivering a luminous, glass-skin finish.